In this third episode of our five-episode series, Startup Essentials Powered by Baker Tilly, principal Zak Everson discusses audit and market readiness for software and technology and other startup businesses as well as small established businesses, including topics such as:
- How to set effective goals to be ready for potential audits as your business matures
- What auditors and potential investors are looking for when evaluating financial statements
- The negative connotations of a financial audit – and why it’s actually a good thing for your business
- Best practices for preparing to go to market and presenting to investors